Sid Dani
Lead AI Product Manager · AI Task Force
Day-to-day owner of the Task Force. Runs the program, builds the tooling, answers the hard questions, ships the cohorts. If something's broken or unclear, this is the line of accountability.
AI at Samba lives here.
What's available, who's leading it, where to ask, where to plug in.
01 · Start
Try one thing this week.
A working prompt beats a perfect plan. If you've never opened Claude — log in at claude.ai with your @samba.tv account, ask it the boring task you keep procrastinating, and tell #ai-enablement what happened.
That's the whole onboarding.
02 · What's available
Four things you can use, today.
All seats are paid for. All training is open. All Champions are reachable. All skills and plugins are open to fork or install.
Tools
Claude, Cowork, Code, Cursor
Chat for one-off questions. Cowork for projects with shared context. Claude Code and Cursor for engineering. What to pick when, and how to access each.
Skills & PluginsPlugins, MCPs, prompts, agents
Claude Code plugin marketplaces, MCP servers connecting Samba systems, prompt libraries, and agent harnesses — built by the AI Task Force, open to fork or install.
TrainingOffice hours, cohorts, recordings
Live sessions across NA, Taipei, Sydney, EU. Recordings of every past session. Cohort kickoffs throughout Q2.
ChampionsAI Champions across regions and leadership
Champions sit inside every region and most divisions — they answer in Slack, run local sessions, and triage real problems faster than the help desk. Senior champions back the program from leadership.
03 · The strategic frame
We want everyone using Cowork and Code more than Chat.
Chat is great for one-off questions — quick answers, quick rewrites, quick lookups. But that's where most people stop, and that's where the leverage stops too. Every conversation starts from zero. Nothing compounds.
Cowork is collaborative — shared context, persistent projects, multi-step work that builds on itself. Code (Claude Code, Cursor) is where engineers move from autocomplete to actual delegation, shipping changes that used to take days. Both surfaces multiply leverage instead of consuming it one prompt at a time.
286 active users across Claude (chat, Cowork, Code) and Cursor — breadth is real. People are logged in. The Q2 push is depth: moving the median user from "I asked Claude a question this week" to "I built something with Claude this week." That's the shift Cowork and Code unlock, and it's where we're concentrating training, Champions, and cohort time for the rest of the quarter.
04 · Who's running this
Two people. One program.
Day-to-day execution and exec coverage — that's the whole accountability stack.
Madeline Brown
Office of the CEO · AI Adoption
Owns Lunch & Hacks coordination across the four regional cohorts. Connects the program to exec priorities; the path runs through her if a manager has a concern.
05 · Adoption snapshot
Where we are, as of 2026-05-06.
Numbers refresh weekly from Anthropic admin reports + internal champion roster. Source of truth for every page on this hub.
Active users
286
Claude + Cursor, last 30d
Claude Code engineers
169
Distinct CC users
Cursor users
35
30-day window
Champions
17
Across regions
Skills published
100+
Internal library
06 · The five levers
How the program actually moves.
Adoption isn't a marketing problem. It's five operational levers, pulled in concert.
01
Champions
Embedded experts in every region and most divisions — first line of help, local advocates.
02
Lunch & Hacks
Weekly informal sessions where people demo what they built. Low pressure, high signal.
03
Communication
Newsletter, Slack, all-hands moments. Steady drumbeat so AI stays top-of-mind, not novelty.
04
Accountability
QBR-tracked metrics, Champion check-ins, manager visibility into team-level adoption.
05
Learning
Cohorts, office hours, recordings library — depth-focused programming for the next stage.
07 · What's coming up
Next milestones.
What AI Task Force is shipping over the next two quarters — newsletters, cohort kickoffs, external speakers, tooling. Pick the ones relevant to your region or role and add them to your calendar.
MAY 13 · 2026
Newsletter · Issue 0 launches
MAY 2026
Champions Wave 2 nominations open
EARLY JUN · 2026
US cohort · Lunch & Hacks resume (first wave)
JUN 2026
Lunch & Hacks expand to all 4 regions
Q2 · JUN 2026
Cohort 2 (Taipei) launches — TV Platform
Q2 · JUN 2026
Cohorts 3 + 4 Wave 2 recruiting close
Q2 · JUN 2026
First external AI practitioner session
Q3 2026
Forms migration · Skilljar paths · marketplace view