AI Task Force · Samba
00 · Launch Hub

AI at Samba lives here.

What's available, who's leading it, where to ask, where to plug in.

01 · Get started in 10 min

Three steps. Ten minutes. Done.

If you've never opened Claude, start here. The first useful thing you'll do is small — that's the point.

Step 01

Log in to Claude.ai via SSO

Go to claude.ai, click Continue with Google, use your @samba.tv account. You're already provisioned — no request, no wait.

~ 2 min
Step 02

Try one painful task

Pick something tedious you do every week — formatting a deck, summarizing a long thread, cleaning a CSV. Ask Claude. Don't overthink the prompt; just describe what you want.

~ 5 min
Step 03

Join #ai-enablement on Slack

Share what you tried. Working or not, both are useful. The channel is where Champions answer questions and where good prompts get circulated.

~ 3 min
02 · What's available

Three things you can use, today.

All seats are paid for. All training is open. All Champions are reachable.

03 · The strategic frame

We want everyone using Cowork and Code more than Chat.

Chat is great for one-off questions — quick answers, quick rewrites, quick lookups. But that's where most people stop, and that's where the leverage stops too. Every conversation starts from zero. Nothing compounds.

Cowork is collaborative — shared context, persistent projects, multi-step work that builds on itself. Code (Claude Code, Cursor) is where engineers move from autocomplete to actual delegation, shipping changes that used to take days. Both surfaces multiply leverage instead of consuming it one prompt at a time.

The breadth number — 84.5% adoption across 336 seats — is real. People are logged in. The Q2 push is depth: moving the median user from "I asked Claude a question this week" to "I built something with Claude this week." That's the shift Cowork and Code unlock, and it's where we're concentrating training, Champions, and cohort time for the rest of the quarter.

04 · Who's running this

Two people. One program.

Day-to-day execution and exec coverage — that's the whole accountability stack.

Lead

Sid Dani

Lead AI Product Manager · AI Task Force

Day-to-day owner of the Task Force. Runs the program, builds the tooling, answers the hard questions, ships the cohorts. If something's broken or unclear, this is the line of accountability.

Co-Sponsor

Madeline Brown

Office of the CEO · AI Adoption

Sponsor and exec coverage. Connects the program to leadership priorities, organizes the QBR cadence, and clears the air whenever the work needs altitude.

05 · Adoption snapshot

Where we are, as of 2026-05-06.

Numbers refresh weekly from Anthropic admin reports + internal champion roster. Source of truth for every page on this hub.

Total seats
336
Provisioned
Active users
285
Logged in past 30d
Adoption
84.5%
Of provisioned seats
Champions
17
Across regions
Skills published
100+
Internal library
06 · The five levers

How the program actually moves.

Adoption isn't a marketing problem. It's five operational levers, pulled in concert.

01

Champions

Embedded experts in every region and most divisions — first line of help, local advocates.

02

Lunch & Hacks

Weekly informal sessions where people demo what they built. Low pressure, high signal.

03

Communication

Newsletter, Slack, all-hands moments. Steady drumbeat so AI stays top-of-mind, not novelty.

04

Accountability

QBR-tracked metrics, Champion check-ins, manager visibility into team-level adoption.

05

Learning

Cohorts, office hours, recordings library — depth-focused programming for the next stage.

07 · What's coming up

Next milestones.

Public dates for newsletters and regional cohort kickoffs. Add the ones relevant to your region to your calendar.

MAY 13 · 2026
Newsletter — Issue 0
MAY 2026
US cohort — Lunch & Hacks resume
Q2 2026
Taipei · Sydney · Europe cohorts launching