AI at Samba lives here.
Everything you need to use AI well at Samba — the tools you can plug into, the training that's available, who's leading the program, and where to ask when you're stuck. One page. Bookmark it.
Start using AI at Samba in 10 minutes.
Three steps. No prerequisites. Open in tabs and work through them in order.
Log in to Claude
Open claude.ai and sign in with your
@samba.tv Google account. If you have a seat,
you're in. If you're blocked, post in #ai-enablement.
Try one painful task
Pick one thing you do every week that drains time — a recurring email, a status update, a deck outline, a data summary. Paste it into Claude and ask for help. Don't overthink it.
Find your channel
Join #ai-enablement on Slack — it's where champions and the AI Task Force
watch for questions. No question is too small. See all channels →
What's available to you.
You don't have to be a champion or an engineer. The full ecosystem is open to anyone at Samba.
Tools you can plug into
Connectors (Gmail, Calendar, Drive, Slack, GitHub, Atlassian, Figma), MCP servers (Gemini Vision, Exa search, Samba Slack agent), and 100+ skills across Workspace and design.
Training at three depths
Self-serve via 13 free Anthropic Academy courses; Lunch & Hacks open to everyone; a 10-week structured curriculum + CCA-F certification for champions.
The Champions Program
Twelve people across MSCI, Marketing, Sales, PAM, Recruiting, and Engineering who'll help you and your team adopt AI well. Plus Wave 2 nominations open in Q3.
Have an idea or a tool request? Tell us.
The AI Task Force is here to build for the company. If you see a workflow that needs an agent, or a tool that should be plugged into Claude, submit it and we'll triage it.
Suggest an AI agent or workflow
Have a painful workflow that AI could fix? Tell us. Triaged weekly — high-leverage requests become projects, smaller ones become reusable skills.
Request an MCP server or connector
Want a tool plugged into Claude that isn't there yet (Notion, HubSpot, Linear, internal Samba systems)? Submit a request — IT and ATF review monthly.
Who's running this.
Sid Dani
Lead AI Product Manager · AI Task Force
Builds the tools, runs the curriculum, owns the relationship with Anthropic. DM Sid for technical questions, tool setup, prompt help, or any "is this possible?" question. Contact info →
Madeline Brown
Chief of Staff to the CEO · Office of the CEO
Co-leads the AI adoption program. Owner of executive sponsorship, manager-track communications, and the path to ELT alignment. Escalation point when org dynamics get in the way.
By the numbers.
Snapshot from the May 1 BigQuery extract of Claude Enterprise activity. Numbers are directional — directory matching is being refined, so some never-used entries may be stale (former employees, mismatched emails, unassigned seats).
The five levers driving adoption.
How we're working — at a glance. Every lever has a clear owner and a clear audience.
Champions
12 builders and leaders running peer enablement.
Lunch & Hacks
Bi-weekly in-person workshops, food provided, open to all.
Communication
The bi-weekly AI Task Force Briefing newsletter + Slack.
Accountability
Public leaderboard + monthly team dashboards for managers.
Learning
Office hours, 4-module curriculum, CCA-F certification.